GIOVE COMPOSED

Description

Study and production of an innovative, sustainable and customizable capsule collection, called GIO COMPOSED. Collection developed on the concept of sustainability, through the use of recycled materials both for the creation of accessories and for the creation of uppers.

Launch of its own independent brand called “GIO+” for the development and production of a high-quality sporty women’s shoe with innovative materials that make the shoe ultra-light.

Objective

• Development of eco-compatible, innovative and customizable products

Strengthening of the sales network
Planning new digital marketing strategy

Results

New business model
Integration of production chains through digitalisation of all product life stages: from manufacturing to delivery to the end customer
Increased brand awareness

PROJECT CO-FINANCED BY THE EUROPEAN FUND FOR REGIONAL DEVELOPMENT.

THE FINANCIAL SUPPORT RECEIVED FROM THE EUROPEAN UNION

IT IS € 51,900.00